Vendor Oversight
Know what to ask
Stop nodding along. Understand enough to hold agencies accountable and evaluate what they deliver.
SEO Training for In-House Teams
You Inherited
SEO Responsibility.
We Cover the Rest.
A structured training program for marketing professionals who manage search without a search background. Learn enough to lead confidently, not just survive vendor calls.
Critical Evaluation
Filter signal from noise
Learn to spot weak recommendations before they become expensive experiments on your site.
Mistake Prevention
Avoid what costs most
The costliest SEO errors are preventable. Learn the patterns before they show up in your traffic reports.
Built for people who were handed a search strategy, not trained in one.
Most SEO training assumes you want to become a practitioner. This program assumes something different: you need to be an informed decision-maker. Someone who can distinguish a sound strategy from an expensive shortcut.
The fundamentals here are practical. They apply to real situations: reviewing an audit, questioning a backlink report, understanding why a page lost traffic. No certification padding. No theory for theory's sake.
See what makes this differentWhat the program covers
Structured into modules, each one addressing a real gap in how non-SEO marketers interact with search.
How Search Engines Work
Crawling, indexing, ranking. The mechanics behind why some pages appear and others don't. Enough depth to understand what your vendor is trying to influence.
Reading an SEO Audit
Audits contain urgent items, medium-priority items, and noise. Learn to tell them apart without needing to run the audit yourself.
Keyword Strategy Basics
Why certain keywords get targeted, how search intent shapes content decisions, and what a keyword map is supposed to accomplish.
Links and Authority
What backlinks are, why they matter, and how to recognize link-building proposals that carry more risk than reward.
Tracking and Reporting
Which metrics signal progress. Which ones get inflated. How to request reports that reflect actual business impact rather than vanity numbers.
Technical SEO for Non-Developers
What site speed, mobile usability, and crawl errors mean in practice, and how to communicate about them with your development team.
The shift this program creates
Not overnight expertise. A meaningful improvement in how you operate alongside SEO vendors and internal stakeholders.
Clearer conversations with agencies
You'll ask the questions that reveal whether the work is grounded in strategy or habit.
Fewer surprises in traffic reports
You'll understand the likely cause of movement before the vendor explanation arrives.
Informed budget decisions
Not every SEO recommendation deserves a line item. You'll know how to prioritize based on actual impact potential.
Reduced risk of costly errors
Site migrations, content restructuring, redirect changes. These can quietly damage organic traffic. Knowing the risks changes how you approve them.
Stronger internal alignment
When you can explain search impact to leadership using business language, SEO stops being a mystery budget item.
"Most marketing teams don't need to become SEO experts. They need enough fluency to lead the work, not just fund it."
The Mivimi Nafafe Training Philosophy
How the training is structured
Modules build on each other, but each one stands alone. If your team needs vendor management skills more urgently than technical knowledge, start there.
Content is written for marketers, not developers or analysts. No assumed prior knowledge. Plain language throughout with clear application to real decisions.
View Course Structure
Who this is for
This program fits a specific profile. If it matches yours, the material will land immediately.
Marketing Managers
Overseeing search as part of a broader channel mix
You manage the vendor relationship and report results upward. You need enough understanding to know when the work is on track.
Small Marketing Teams
Where everyone wears multiple hats
Search got added to your responsibilities without a transition plan. This program gives you a structured foundation to work from.
Brand and Content Teams
Creating content that needs to perform in search
Understanding how search works changes how you brief, write, and structure content. This program makes that connection clear.